Scheme of Work
Course Title: Cheatcode to Sales and Marketing: Set Up and Drive a Winning Sales Team in Pakistan
Course Duration: 2 Days
Learning Objectives and Outcomes:
Day 1: Understanding the Market and Recruitment
Session |
Content |
Activities/Resources |
Session 1 |
Introduction to the Pakistani Market |
Group discussion on market experiences |
Break |
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Session 2 |
Recruitment and Hiring |
Role-playing exercises for interviews |
Lunch Break |
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Session 3 |
Training and Development |
Workshop on creating training plans |
Break |
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Session 4 |
Sales Strategy and Planning |
Group activity to develop sales strategies |
Day 2: Operations, Customer Relationships, and Support Services
Session |
Content |
Activities/Resources |
Session 1 |
Sales Operations and Management |
Case study analysis on team structures |
Break |
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Session 2 |
Building Customer Relationships |
Role-playing scenarios for customer feedback |
Lunch Break |
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Session 3 |
Compliance and Ethics |
Group discussion on ethical dilemmas |
Break |
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Session 4 |
Full Support Services and Financial Savings |
Hands-on workshop for setting up tools |
Session 5 |
Case Studies and Practical Applications |
Presentations and feedback sessions |
Session 6 |
Assessment and Setup Checklist |
30-question assessment and checklist review |
Assessment:
Resources: